Website Analytics and Reporting
Your visitor stats are very important and essential for your marketing campaigns
In Depth analytical data about your website
Creating the benchmarks, metrics and targets is key to understanding not only how online marketing strategies are performing but where they are succeeding and where they can be more fully developed.
We are experts in web analytics and have over seven years experience in assisting companies to assess, analyze, deploy and develop KPIs (Key Performance Indicators) across online media channels.
We can assist you in implementing, developing and interpreting winning online campaigns and strategies through Google Analytics and how to extract the key points require to effect informed decisions.
Web Traffic Data Capture
We provide information as to how many visitors came in through which campaign (ie. unique URL).
- This technology will allow you to evaluate the effectiveness of your Organic Search Engine Optimization, Search Marketing Campaigns and Banner Ads.
- Ad Tracks works with your own web log analysis tool.
Google Analytics Services
Among the Google Analytics services we provide or customize to suit client needs are:
- Google Analytics Implementation
- Google Analytics Training
- Google Analytics Reporting
- Google Analytics Goal Development and Implementation
- Google Analytics Integration With Shopping Carts
- Google Analytics Goal Tracking
- Google Analytics Customization & Segmentation
Google Analytics is a fully integrated reporting system with Google Adwords™ and offers an enterprise class analysis tool that you can use to get optimal results from your advertising campaigns.
Imagine the power that results from having near perfect information! Well, now you can!
We can help you determine your Response Rates from all your advertising campaigns with one integrated tool. Our Campaign Tracking Service allows you to track and analyze customer response to your ad campaigns regardless of response method:
- How many website visits did each ad or campaign generate
- How many phone calls were received per campaign or ad
- How many emails were received per campaign or ad
- How many online purchases were received per campaign or ad
- How many form submissions were received per campaign or ad
Media Reputation Management
Media Reputation Measurement
Managing your reputation starts with a good understanding of your perceived reputation. We analyze the factors that contribute to your media reputation across web, print and social channels to provide you with actionable insights, not just data. Our customized reports can be provided as monthly & quarterly reports,or as one-offs, and can help answer questions such as:
- What is the reputation of the brand?
- How does a brand’s share of voice compare to competitors and does it own the conversations that matter to it?
- Are key messages penetrating key media and do they resonate with audiences?
- What drives these perceptions?
Competitive Benchmarking
The outcome of your media efforts must be put in competitive context to truly judge the success of your programs. We provide comprehensive market assessments and supply you with the knowledge to act in a constantly changing competitive environment. Knowing where your competitors are going through understanding their communications strategy can be an important input to planning.
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Complimentary Services
Social Networking
SOCIAL NETWORK MARKETING IS AS IMPORTANT AS HAVING A WEBSITE. WE SPECIALISE...
