Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
• Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
• Adding advertisements to email messages sent by other companies to their customers, and
• Sending email messages over the Internet, as email did and does exist outside the Internet

Advantages

Email marketing is popular with companies for several reasons:

• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
• Over half of Internet users check or send email on a typical day.
• Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

How it works:

1. You send us the brief, mailing list and email content..
2. We design the html email and sanitize your email database.
3. After approved we schedule the email to be sent. We propose a good time based on experience..
4. After the mail is sent we report back with detailed statistics.
5. We remove all opt out email addresses from database and keep for your next succesful campaign.

FEATURES

1. Send & Share Your Emails For Major Impact

Once you've created your email, we get it delivered to your recipients inbox with over 98%+ inbox delivery rates! We save the SPAM for lunch and only deliver the real email deal so you can be sure your subscribers get what you promised them. And, after your email is sent, we help you expand the reach of your messages by sharing it on social networks like Facebook & Twitter. It's free and included in your account.

2. Leading Inbox Delivery Rates

We take the responsibility of delivering your mail right to your recipient’s inbox very seriously! We employ several proven procedures and protocols to ensure industry-leading delivery, and continually invest to keep our customer’s emails sailing right into the inbox.

3. We're Anti-SPAM

Everyone says they’re anti-spam, but we really mean it. We respond to and investigate every complaint we receive and quickly work to resolve issues. We even look at every email launched through our system to make sure nothing suspicious or fraudulent makes it out the door. This keeps complaints to a minimum, which is a big part of maintaining a strong reputation for our IP Addresses. Our tough anti-spam stance allows us to maintain a strong reputation as a sender.

4. We Use Feedback Loops

We have feedback loops with every single ISP that is known to offer one (and maintain strong relationships even with those that don’t). This means if someone clicks Report Spam at Hotmail, that Hotmail trusts us to take action on the complaint.  It also means that when someone clicks such a button at a participating ISP (like Hotmail), our users don’t have to worry they’ll accidentally send email to that person again as we automatically unsubscribe any trigger happy recipients who press the "Report Spam" button.

5. We Use Authentication Protocols

We authenticate client email through the use of the three currently major authentication protocols: SPF (Sender Policy Framework), Sender-ID, DomainKeys and DKIM. With SPF and Sender-ID we have published records that state our mail domains are allowed to send email marketing messages on behalf of our own IP Addresses. With DomainKeys and DKIM we sign each email with a key that the recipient server can then use to verify that we actually sent the email newsletter. These are a very important part of maintaining a good sending infrastructure. We are committed to making sure your email gets delivered, so you can focus on building and nurturing relationships with your customers.

6.Reporting

After each campaign we send out a detailed report. This report will give you insights to delivery rates, opened email, bounce reporting, junk folder reports, opt out, unsubscribed and success rates. We can then use these stats for the follow up email campaigns.

Newsletter Design

Targeted HTML & e-mail newsletter campaigns are some of the easiest and lowest-priced ways to increase customer retention and repeat sales by keeping in touch with your existing customer base. You can always stay on top of your customers’ minds whether you want to send a monthly recurring newsletter or an e-mail blast anytime you have a new product or service available.

We design and develop HTML e-mail newsletter templates that keep in line with the theme and brand of your website. At the same time, we can help you generate targeted messaging for the content of your newsletters. Our extensive administrative area will monitor the success of each campaign. You can quickly see any bounce-backs or unsubscribes, as well as how many people opened your e-mails and what links they clicked. This information will help you improve your conversion rates for future mailings